F&B / BRAND DEVELOPMENT
At VHC Global, we take an meticulous and systematic approach to managing F&B Development life cycles. Drawing upon our extensive experience, we have developed proprietary processes aimed at improving the F&B development journey.
Our deep understanding of key design disciplines is integral to ensuring the highest F&B Quality. We take pride in our expertise and look forward to sharing our insights with you. This pages provides a glimpse into our capabilities, and we welcome the opportunity to connect and discuss how our approach can add value to your hotel or portfolio.
THE F&B DEVELOPMENT PROCESS
1
Goal aligned market research.
Local + global trends
Location Opportunity
Competitors
Demographic Trends
Guest Profile / V.O.C research
GOAL ALIGNMENT
2
Goal aligned market research.
Local + global trends
Location Opportunity
Competitors
Demographic Trends
Guest Profile / V.O.C research
MARKET RESEARCH
3
Utilizing our proprietary Concept Recommendation & Selection System.
We create tailor made concepts for each project, with relevant market insights and project goals
CONCEPT SELECTION
4
The 5 pillars to express the concept narrative.
Story/Narrative
Food & Beverage
Service
Design/Environment
Programming (Product + Service)
CONCEPT DEFINITION
5
Design requirements & coordination focused on driving F&B Quality.
Architecture & Interior
Foodservice
Sound / Acoustics / Lighting
Art / Staging
Sustainability
DESIGN
6
Operational tools to run the F&B concept.
OS&E
Wardrobe
Music
Visual Identity
Menus
PROGRAMMING
7
Marketing tools to position & promote the F&B concept.
Marketing Planning
Channel Strategy
Social
Public Relations
Photography
MARKETING
8
Delivery of service & culinary concept.
Training
Staffing Strategy
SOPs / Guidelines / Recipes
Guest Touchpoints
Opening planning
OPERATIONS
F&B QUALITY
Restaurant & Bars are complex spaces, quickly pretty, but rarely aligned with business goals, fully functional or sensorially satisfying. Our approach is unique and systematic. At VHC Global we created the Hierarchy of F&B Design Quality, which we follow for every project.
For each level of quality designers will need to work hand in hand towards a common goal, all driven and coordinated from a central idea: the F&B concept. By participating in the design process we ensure that F&B spaces are functional, usable, enjoyable and meaningful.
